International Breast cancer Awareness Campaign

For the fashion label Kathleen Madden we organized a Breast Cancer awareness campaign for three years to sensitize the woman on that topic. Well known ladies were pictured with a pink scarf that symbolized the pink ribbon, the international symbol in the fight against breast cancer.

Prominent people such as opera star Anna Netrebko, Violinist Anne-Sophie Mutter or Swiss Minister Doris Leuthard participated in the campaign.

The campaign created greater awareness in Switzerland but as well in Austria and Germany.